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Monday, April 11, 2016


The all new LG-G5 is the latest step of LG with many amazing capabilities what a LG phone should be. After a few years of tweaking and perfecting its G-series design language, LG has torn up the rule book and given new life into the line with the new LG-G5.
As an Android based smartphone, it's leading rival is the Samsung Galaxy S7 Edge with its own capabilities. LG has stuck to its guns and, through a unique design, kept the removable battery and expansion while making the switch to a more premium build.
It's like a big gamble when releasing a smartphone like this when a smartphone like S7 Edge is still hot. Will LG's gamble pay off? Well, let's see.
Design
The LG G5 is the successor to last year’s G4 but as Lanh says, "it’s really nothing like it. For the most part, it’s an entirely different phone, and a lot of that has to do with the design.”
The differences between the LG G5 and the LG G4 are quite stark, with LG’s newest flagship bringing an aluminium build, but as we have heard recently, it’s not metal as you quite know it. Let’s clear up on thing first; the LG G5 is surely made of metal, but it’s undergone a secret treatment process which essentially puts a layer of primer and paint on top of the body, similar to how a car gets painted. Because of that, you aren’t directly touching metal, but it’s surely a metal phone.
With most metal phones, they feel quite cold in the morning and warm under heavy usage, but for the most part, the G5 is a constant temperature. LG’s approach to metal was certainly done with the best intentions in mind but as a result of the primer-paint approach, the handset doesn’t feel as premium or as solid as a metal phone traditionally does. 
Beside from metal things, the G5 is built well and the company has reduced the screen size so we'll fell comfy. I think 5.3 inches is just perfect for a smartphone.
If you’ve used an LG G-series smartphone before, the button layout on the LG G5 will take some getting used to; since the G2, LG’s flagships have had the volume and power keys on the rear, but with the G5, the volume buttons have now switched to the left of the handset. If you’re someone who holds a phone in their right hand, the position of the volume keys on the left is quite uncomfortable, and, as they’re almost flush with the edge of the phone, they are difficult to locate at the best of times.

The rear still sports a power button - with embedded fingerprint sensor – and the power button itself is a disappointment, as it feels uneven and doesn’t offer reassuring feedback when pressed. Having used the power key with fingerprint sensor on the back of the LG v10, the less-than-premium power key on the G5 is definitely a let down.
On the bottom, LG has made the switch to the newer USB Type-C Standard, which is widely becoming the norm for flagship devices this year. Alongside this is the microphone and single bottom-firing speaker, and the latter is surprisingly impressive for a single mono speaker. Lanh sums it up best when he says it is one of the better single speakers he's heard on a smartphone in a long while.
Overall, the LG G5 definitely isn’t going to win any awards for the way it looks but this smartphone is more about substance over style. LG has managed to combine microSD card expansion and a removable battery while keeping a metal unibody, and the presence of a recessed button to remove the bottom chin allows you to swap and remove batteries with ease. The bottom chin is also one of the most compelling reasons to buy the LG G5, as it makes the G5 the first modular smartphone to hit the market, and this is what makes the phone’s experience so compelling.
Alongside the G5, LG is announcing new “Friends” that work with the smartphone; while some of these actually connect to the device, others don’t and this is why LG kept to the Friends name (instead of calling them modules).
LG has developed a few friends for its new flagship, but is also opening the concept and allowing third parties to get creative with module designs. Of the modules that actually connect to the smartphone, there’s only two available and these are the LG Cam Plus and the LG Hi-Fi Plus with B&O Play.
The LG Cam Plus is the company’s camera grip, which provides welcome physical controls for launching the camera, taking a photo, video, zooming in and out of an image and recording video. The Cam Plus also packs an additional 1,200mAh battery, which can keep your phone topped up – when the phone is not being used that is – and the only real downside is the bulk it adds to the G5, which makes it uncomfortable to use as an actual phone.
Personally, I also think it’s very counter-intuitive that LG created a separate switch to launch the camera, rather than allow you to launch the camera by pressing the shutter button, but this is just a personal gripe with the design. For most people, once you realise the switch allows you to quickly launch the camera, you'll find this is what you instinctively reach for when you pull the G5 and Cam Plus out of your pocket.
The LG Hi-Fi Plus is an entirely different type of module as it appeals very much to audiophiles and music lovers. Developed in partnership with Bang & Olufsen, the Hi-Fi Plus is a 32-bit DAC and headphone amp, which features an ES9028C2M + Sabre9602 chipset for supporting music up to 384KHz. The DAC features its own headphone jack (in addition to the regular one at the top of the phone), its own speaker and the USB Type-C charging port and can also be used as a standalone DAC when not being used with the G5. The 24-bit audio experience on the LG G5 is already quite impressive, and the Hi-Fi Plus serves to improve this further, offering additional space, clarity and detail to the sound.
Before you get too excited about the Hi-Fi DAC though, it’s not going to work with G5 smartphones sold in Korea, Canada, Puerto Rico or the USA; LG declined to comment on why it won’t work with these devices (and why listings were pulled in the US), but it’s worth keeping this in mind if you planned to buy the G5 in one of these markets and wanted to buy the Hi-Fi Plus.
LG’s other friends for the G5 include a tetheredVirtual Reality headset – which is lightweight and comfortable as it connects to your smartphone using the USB Type-C port – and the Cam 360. LG’s first foray into 360° cameras has delivered a stylish friend with two 180° cameras capable of capturing 16MP 360° photos or 360° video in Quad HD (2K) resolution.

Overall, the concept of a modular smartphone certainly isn’t new – Project Ara anyone? – but LG has made considerable attempts to develop modules that are genuinely useful to customers. The availability may be scarce but with third parties also able to develop friends for LG’s new smartphone, it won’t be long before the available range is considerably larger.
Read the full article from
http://www.androidauthority.com/lg-g5-review-684737/
Copyrighted by Android Authority.

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Thursday, March 24, 2016


So After a long vacation I'm gonna tell you about something interesting. When I started this blog, I had many difficulties to get traffic to this site. After I made 100 visitors-a-day I bought myself a custom domain. So even after I bought it, I had same problems with promoting the site but not that much. But unfortunately because of my studies, I forgot to maintain the site and the domain. So the domain expired few moths ago and I got a mail from godaddy saying that if I want to buy the domain again, I should pay $67!!!! I was like "man wtf???" The meaning was the mail was that the value of my domain has become $67 from $2.99! So I just stopped my other work and dug deep. I learned everything about SEO and stuff like that and now I'm here with a great deal of knowledge on SEO.
So if you're having the same traffic, promoting issues like me, don't worry because I'm here to help you with my knowledge. Just go to the fb page shown in the sidebar and just message me and I'll solve all of your problems....

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Wednesday, May 27, 2015


Hello guys! I got an order from a level 2 seller from fiverr (David388) to promote his Gigs on my blog. So I did it and he rated me all 5 stars! It's a certificate of quality and If you have difficult jobs then just click on the below link and contact me. I'll help you out. 
http://fiverr.com/sajanajk
P.S.: if you want to know what I did for him, just check out the below link
http://www.rasthagroup.info/2015/05/wanna-be-your-very-best.html

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I’m pretty sure that you've shopped online at least once in your lifetime. If yes I'm sure that sometimes you wonder that “Why the hell that these things are such expensive?” I gotta say that the heavy price is just a joke. If you search harder, sometimes you can get the exact same thing or service for a cheaper price! But searching the internet in a busy life is a no-can-do. So we gotta do something.

So now I'm gonna tell you a little secret. How about a free discount for a extra large pan pizza on Domino’s Pizza? Cool huh…? Also a gift voucher on Claire’s for your girlfriend or fiancĂ©? Believe me, there are hundreds of more places that you can get those gift vouchers and discounts. 

WWW.VoucherSky.COM


Yeah, you heard me correct. That's the place you can get a hundreds of discounts and gift vouchers. All you gotta do is just click on the link above and go to the site. You may be surprised to hear that all these things are all free! That's something you don’t get everyday. Also there's some limited time offers at the vouchersky.com so you better hurry up before the offer ends. 

Vouchersky.com spares no efforts to provide you with the opportunity to get all the great vouchers and discounts and have a large sum of money saved when you shop online.

Vouchersky.com strives to turn your online shopping into an unforgettable experience.

Vouchersky.com will be dedicated to sourcing the best voucher codes and unparalleled discounts from a good many stores and leading retailers to guarantee you can always purchase the discounted items or find the great deal.

There are large variety of writing instruments, pet supplies, jewelry, flowers, meals, pharmaceuticals, clothing, gardening instruments, furniture kitchen supplements, fitness equipments, massage equipments, undergarments and many more things at the vouchersky.com

Another most important thing is via this vouchersky.com you can get free discounts from hotels.com . Now that's something seriously special because you can't get that kind of opportunities from everywhere. 


I'm adding some FAQs to the post just to clear you problems..


How do I find new voucher codes?
If you know what you need, or know the name of the online shop that sells the products you are looking for, then simply enter the information you have got and search for the products or shops using our search box.
I have found the shop selling what I need, whats next?
We have dedicated pages with detailed reviews about the online shops and the products they sell online. Once you have opened a store review page, you can scroll further down the review and you may discover what voucher codes or deal is available at the time from the retailer.
I cant find the voucher codes?
When retailer is offering voucher codes, the codes are usually displayed underneath the store review text, containing the voucher code description, expiry and a button with a link which says show voucher and visit site. Click on the button and it should reveal the voucher code and open the retailer website in a new window.
I still cant find the voucher I am looking for?
If you can't find the voucher you are searching in the store where you want to shop, there is possibility that the retailer does not have a current voucher code. You should either look for an alternative shop or contact us and tell about the products you are intended.
Are there any other names for voucher codes?
voucher codes are also referred to as, promotional codes, coupon codes, promo codes, discount codes, money off vouchers, e-voucher codes and shopping codes. If you think we have missed any other terms then do shoot us an email and we will update it with your name on our website.
What are free delivery offers and offers?
Besides the voucher codes we also update the latest free delivery offers and offers available at the leading online shops. There is no need for you to have a voucher code to enjoy the both offers. You should simply follow the link provided in the deal and it will take you to the right page where you can avail the offer and enjoy savings.
Is it okay to use an expiring or ending deal?
Yes, its absolutely alright to use an ending soon deal as long as it is still available for a shot while.
My voucher code does not work?
We do what we can do to ensure that all voucher codes are displayed correctly on our website with correct expiry dates, but if you still find a valid voucher code not getting accepted on a retailers checkout then you can write to us and we will try our best to help you solve the problem.
Can I use these vouchers in a high street store?
No, unfortunately the vouchers displayed on our website are only valid in online retailers until and unless there are extra description saying that they can also work in high street shops.
(Copyright © 2015 VoucherSky.com All rights reserved.)

Via vouchersky.com you can make your online shopping an unforgettable experience. Because voichersky.com gives you discounts and free gift vouchers on over hundreds of online stores. 


I think you understand the subject enough. So all you gotta do is go to the vouchersky.com and check out your new discounts and offers.

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Friday, May 22, 2015


How many times have you edit your document before you get satisfied? Honestly, I always do that over a dozen times. But if you have the very same problem, don't worry. Because David is here to help you.

David is a resident surgeon in United States. Also he is a very good writer. As a matter of fact, he is an award winning writer with a heavy reputation. He is a level 2 seller in fiverr.com. I've been working on the same site and believe me, it's a great shot to be a level 2 seller at fiverr.com. David has experienced more than 350 orders and he never fails his customer, ever. That's why he got 100% positive rating. 

You see? 5 stars rating..... And he is always online for you. Wanna know what does he got for you?

Yeah.... 10 gigs and all just for you. He will do your day to day needs in no time. 

But before you put your orders, just look at the review list. It's just a few of hundreds....


As you see, david is not just a writer. He's an expert in the field and trust me, he's gonna do your orders in no time. 
 
So if you wanna check out more info, just click on the link below and get surprised!
http://www.fiverr.com/david388



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Monday, May 18, 2015


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Wednesday, June 18, 2014


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image searchlocal searchvideo searchacademic search, news search and industry-specific vertical searchengines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[2] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.[3] On May 2, 2007,[4] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[5] that SEO is a "process" involving manipulation of keywords, and not a "marketing service." The reviewing attorney basically bought his incoherent argument that while "SEO" can't be trademarked when it refers to a generic process of manipulated keywords, it can be a service mark for providing "marketing services...in the field of computers."[6]
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[7][dubious ] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.[8]
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. Graduate students at Stanford UniversityLarry Page and Sergey Brin, developed "Backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[9] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Page and Brin founded Google in 1998.[10] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[11] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[12]
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[13] The leading search engines, GoogleBing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions[14] Patents related to search engines can provide information to better understand search engines.[15]
In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[16] In 2008, Bruce Clay said that "ranking is dead" because of personalized search. He opined that it would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.[17]
In 2007, Google announced a campaign against paid links that transfer PageRank.[18] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting.[19] As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframesFlash and Javascript.[20]
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[21]
On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[22]
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[23]
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique.[24]
In April 2012, Google launched the Google Penguin update the goal of which was to penalize websites that used manipulative techniques to improve their rankings on the search engine.[25]
In September 2013, Google released the Google Hummingbird update, an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages.
By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.[26]
In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimisation and related topics.[27]
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[28] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[29] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[30]
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[33] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the crawl rate, and track the web pages index status.
The leading search engines, such as GoogleBing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Two major directories, the Yahoo Directory and DMOZ both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links.[35] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[36]this was discontinued in 2009.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility.[40] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[40] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element[41] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[42] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[43]
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[31][32][44] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[45] although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMWGermany and Ricoh Germany for use of deceptive practices.[46] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through PPC campaigns, depending on the site operator's goals.[48] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analyticsprograms to enable site owners to measure results, and improving a site's conversion rate.[49]
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[50] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[51] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through PPC campaigns, depending on the site operator's goals.[48] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analyticsprograms to enable site owners to measure results, and improving a site's conversion rate.[49]
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[50] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[51] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[57][58]
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. Kinderstart's website was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.
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Monday, June 16, 2014


Google Custom Search (formerly known as Google Co-op) is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize queries and create customized search engines, based on Google Search. Google launched the service on May 10, 2006.
Released on October 24, 2006, Google Custom Search allows anyone to create their own search engine by themselves. Search engines can be created to search for information on particular topics chosen by the creator. Google Custom Search Engine allows creators to select what websites will be used to search for information which helps to eliminate any unwanted websites or information. Creators can also attach their custom search engine to any blog or webpage. Google AdSense results can also be triggered from certain search queries, which would generate revenue for the site owner. This service is currently being beta tested, with bugs, enhancements and feedback from developers being recorded at the "Google Custom Search Engine Enhancement Page".
Subscribed Links are web results that users can manually subscribe to. Anyone is allowed to make a new Subscribed Link, and do not necessarily need knowledge on how to create a feed, as a basic link can be created. Subscriptions are then available in a special directory.
Topics are specific areas of search, which can be developed by people with knowledge of a certain subject. These topics are then displayed at the top of relevant Google web searches, so the user can refine the searches to what they want. Currently, there is a limited number of topics that Google is wanting to develop, namely Health, Destination Guides, Autos, Com
puter games, Photography and Home Theater.
One of the topics with many contributions is Health.
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Sunday, June 15, 2014


Social media marketing refers to the process of gaining website traffic or attention through social media sites.[1]

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.[2] When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,[3] this form of marketing results in earned media rather than paid media.[4]

Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.[5]

Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.[5]

Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[5]

Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new SemanticAnalysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.

Mobile phone usage has also become beneficial for social media marketing. Today, most cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight. Also many companies are now putting QR codes along with products for individuals to access the company website or online services with their smart-phones.

In the context of the social web, engagement means that customers and stakeholders are participants rather than viewers. Social media in business allows anyone and everyone to express and share an opinion or an idea somewhere along the business’s path to market. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to successful social media marketing.[6]

Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition askingNBC Universal to have actress Betty White host Saturday Night Live.[7][8] Once signed, users forwarded the petition to all of their followers. The petition went viral and on May 8, 2010, Betty White hosted SNL.[9]

The 2008 US presidential campaign had a huge presence on social networking sites. Barack Obama, a Democratic candidate for US President, used Twitter and Facebook to differentiate his campaign. His social networking profile pages were constantly being updated and interacting with followers. The use of social networking sites gave Barack Obama’s campaign access to e-mail addresses, as posted on social network profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.

Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of “get a free drink with a copy of this tweet”. This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility).

A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This 29 minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012; the time when the campaign ends.[10] The video went viral within the first six days after its launch, reaching 100 million views on both YouTube and Vimeo.[11] According to research done by Visible Measures, the Kony 2012 short film became the fastest growing video campaign, and most viral video, to reach 100 million views in 6 days followed by Susan Boyle performance on Britain’s Got Talent that reached 70 million views in 6 days.

In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter.[41]According to Scott Galloway, the founder of L2 and a professor of marketing at New York University’s Stern School of Business, latest studies estimate that 93 percent of prestige brands have an active presence on Instagram and include it in their marketing mix.[42] When it comes to brands and businesses, Instagram's goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment.[43] Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.[44]

Many brands are now heavily using this mobile app to boost their visual marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services.[45] As Instagram is supported by Apple and android system, it can be easily accessed by smart phone users. Moreover, it can be accessed by Internet as well. Thus, the marketers see it as a potential platform to expand their brands exposure to the public, especially the younger target group. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally create an opportunity for greater brand exposure.[46] Furthermore, marketers are also using the platform to drive social shopping and inspire people to collect and share pictures of their favorite products. Many big names have already jumped on board: Starbucks, MTV, Nike, Marc Jacobs, Red Bull are a few examples of multinationals that adopted the mobile photo app early.

Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages. According to a study by Simply Measured, 71 percent of the world’s largest brands are now using Instagram as a marketing channel.[47] For companies, Instagram can be used as a tool to connect and communicate with current and potential customers. The company can present a more personal picture of their brand, and by doing so the company conveys a better and true picture of itself. The idea of Instagram pictures lies on on-the-go, a sense that the event is happening right now, and that adds another layer to the personal and accurate picture of the company. Another option Instagram provides the opportunity for companies to reflect a true picture of the brand through the perspective of the customers, for instance, using the user-generated contents thought the hashtags encouragement.[48] Other than the filters and hashtags functions, the Instagram’s 15-second videos and the recently added ability to send private messages between users have opened new opportunities for brands to connect with customers in a new extent, further promoting effective marketing on Instagram.

YouTube
YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste.

Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, "for example, a user who searches for a YouTube video on dog training may be presented with a sponsored video from a dog toy company in results along with other videos." YouTube also enable publishers to earn money through its YouTube Partner Program.

Delicious, Digg and Reddit
Delicious, Digg and Reddit are popular social bookmarking sites used in social media promotion. They are heavily used by the social media marketers to promote their websites due to their ability to share links.

Blogs
Platforms like LinkedIn create an environment for companies and clients to connect online. Companies that recognize the need for information, originality, and accessibility employ blogs to make their products popular and unique, and ultimately reach out to consumers who are privy to social media.

Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers, and also for acquiring followers and subscribers who can then be directed to social network pages.

Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites likeGlassdoor enable employees to place evaluations of their companies.

Some businesses opt out of integrating social media platforms into their traditional marketing regimen. There are also specific corporate standards that apply when interacting online. To maintain an advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain: information, involvement, community, and control.

Tumblr
Tumblr first launched ad products on May 29, 2012. Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured through the site. In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.

Ad Formats

Sponsored Mobile Post – Advertisements (Advertisers’ blog posts) will show up on user’s Dashboard when the user is on a mobile device such as smartphones and tablets, allowing them to like, reblog, and share the sponsored post.
Sponsored Web Post – “Largest in-stream ad unit on the web” that catches the users’ attention when looking at their Dashboard through their computer or laptop. It also allows the viewers to like, reblog, and share it.
Sponsored Radar – Radar picks up exceptional posts from the whole Tumblr community based on their originality and creativity. It is placed on the right side next to the Dashboard, and it typically earns 120 million daily impressions. Sponsored radar allows advertisers to place their posts there to have an opportunity to earn new followers, Reblogs, and Likes.
Sponsored Spotlight – Spotlight is a directory of some of the popular blogs throughout the community and a place where users can find new blogs to follow. Advertisers can choose one category out of fifty categories that they can have their blog listed on there.
These posts can be one or more of the following: images, photo sets, animated GIFs, video, audio, and text posts. For the users to differentiate the promoted posts to the regular users’ posts, the promoted posts have a dollar symbol on the corner. On May 6, 2014 Tumblr announced customization and theming on mobile apps for brands to advertise.

Advertising Campaign on Tumblr

Disney/Pixar’s Monsters University:Created a tumblr account, MUGrumblr, saying that the account is maintained by a ‘Monstropolis transplant’ and ‘self-diagnosed coffee addict’ who is currently a sophomore at Monsters University. A “student” from Monsters University uploaded memes, animated GIFs, and Instagram-like photos that are related to the movie.
Apple’s iPhone 5c: Created a tumblr page, labeling it “Every color has a story” with the website name: “ISee5c”. As soon as you visit the website, the page is covered with different colors representing the iPhone 5c phone colors and case colors. When you click on one of the colored section, a 15 second video plays a song and “showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers...”, concluding with words that are related to the video’s theme.
Why Tumblr is Used for Advertising

One of the reasons why Tumblr is appealing to companies is because of how much people use Tumblr.

There are currently 190.1 million blogs (As of June, 2014)
300 million unique monthly visitors (Basically 15% of all internet users)
Available in 13 languages
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